How PPC advertising works?

Pay-per-click advertising, which is how PPC is translated, appears in front of the client when he makes a search. The user sends a search request, the system processes it and shows him the most appropriate advertisement for this request. That is, if a client is looking for school supplies, he sees ads from an online store that sells them.

PPC is a special system that allows you to invest very little in advertising. It is suitable even for small businesses that are just starting their own activities. We customize pay-per-click ads on platforms such as:

1. Google Ads;
2. Facebook Ads.

Google Ads Advantages

1. Getting fast results

You can launch an advertising campaign in a few days. But the flow of clients starts from day one, which is especially beneficial for any business.

2. Quick statistical data acquisition

To conduct analytics on the results of contextual advertising you do not need to wait long for statistical data. You can track the dynamics as well as optimize your ads in real time.

3. Setting up ads in Google according to your goals.

We set up contextual advertising after a detailed study of the target audience. This means that we take into account geolocation, age, gender, social activity and interests of potential buyers to hit exactly the target.

Stages of Google ads setup

Setting up contextual advertising is based on this algorithm::

1. Setting the goals of the marketing campaign;
2. Analysis of target audience requests;
3. Page (website) analysis;
4. Content creation for ads (text and images);
5. Setting up an ad campaign.

We are engaged in search, contextual media, video advertising on YouTube and beyond. We also create app ads.

Cooperating with us

Only a third of businessmen use contextual advertising to promote their own website. If you still have not ordered the PPC setup due to ignorance of its work or fear of wasting money, sign up for a consultation and we will tell you everything in more detail.